To keep consumers loyal guide them to your brand - research shows the importance of local purchase options

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Shopping is complex today. The proliferation of brands, SKUs, and retail formats requires consumers to consider more options than ever before.

Our recent consumer research showed:

  • 54% of consumers do online research to find out where they can buy their chosen brands at a local retailer
  • When consumers cannot find the brand they want at shelf - only 7% buy it online
  • When consumers want to buy CPG brands online 63% start with Amazon or Google

Check out our whitepaper for more details and context on the role of local purchase in shopper marketing!