To keep consumers loyal guide them to your brand - research shows the importance of local purchase options


Shopping is complex today. The proliferation of brands, SKUs, and retail formats requires consumers to consider more options than ever before.

Our recent consumer research showed:

  • 54% of consumers do online research to find out where they can buy their chosen brands at a local retailer
  • When consumers cannot find the brand they want at shelf - only 7% buy it online
  • When consumers want to buy CPG brands online 63% start with Amazon or Google

Check out our whitepaper for more details and context on the role of local purchase in shopper marketing!