Research shows the importance of local purchase options - Wilke Global US shopper study


Shopping is complex today. The proliferation of brands, SKUs, and retail formats requires consumers to consider more options than ever before.

Our 2016 and 2017 consumer studies have shown that:

  • Most consumers do online research to find out where they can buy their chosen brands at a retailer near them.
  • If your brand is not where consumers are looking they will switch brands
  • Buying via ecommerce is not preferred for many catgories.
  • While consumers need help finding local purchase options, they are adept at identifying online retailers.

Check out our whitepaper for more details and context on the role of local purchase in shopper marketing!