Social media outreach for consumer relations is on the rise and likely to grow exponentially in the coming years. This recent UK-based benchmark survey revealed that 96% of sampled companies are active on social media. We also discovered about trends in outsourcing, monitoring, how complaints are handled online vs. offline and various consumer relations KPIs. The gathered data points toward trends that couldn't be more timely for FMCG companies or any organisations.
We have written up and are pleased to share the detailed findings of our UK Social Consumer Care study conducted in conjunction with the ICCA.
To download the whitepaper complete the form on the right.