New research from Wilke Global and C3i Solutions
Wilke Global and C3i Solutions (a Wilke Global Platinum Partner) have long histories in consumer affairs, supporting hundreds of brands engaging millions of consumers. In late 2017 we set out to answer several questions we thought were fundamental to the discipline:
- How do consumers find answers when they have questions about brands and products?
- When brands want to have a conversation with a brand - what is their preferred method to reach out?
We asked hundreds of consumers and are excited to share what they told us, and what we think it means for the future of consumer care!