Check out our new whitepaper to learn how to take several common marketing measures and use them to change the conversation with your business from cost to revenue.
Using real data from your business you can bring fact based estimates of the value of individual consumers to the table. It can be hard to get a CPG company to think about the value of individual consumers. Everyone knows the consumer is the key, but the measurement systems almost always focus on the big picture.
You can change the game using some simple data that your company already has!
You will get the tools to:
- Frame consumer care with the measures your brand managers use
- Define the value of a consumer contact in real dollars for your brand
- Inform your consumer affairs strategy by looking at revenue opportunities across your product portfolio
- Build credibility with your leadership by using data in new ways